The winners of the IFA Innovation Awards were announced on the first day of the IFA trade fair. Accessories specialist Hama is one of them.

Winner in the "Best in Audio" category
The AI-assisted Passion Clarity AI headphones, which Hama is launching on the market in collaboration with the Munich-based company Bragi, won over the high-calibre jury. The international panel, consisting of recognised tech journalists and industry experts, named it the winner in the "Best in Audio" category. 

Passion Clarity AI impresses with its technical features
The Bragi Sound app extends the headphones far beyond pure music enjoyment. The use of artificial intelligence, for example, makes it possible to adapt the sound to individual user behaviour. It also offers access to innovative features such as a live translation function and integrated chat AI. The powerful-sounding Passion Clarity AI precisely suppresses background noise and impresses with many other innovative features. The award-winning headphones will be delivered in the course of 2026 under the item number 00221819.