As an event, IFA 2025 is history. After five intensive days at the trade fair, Hama now has to take stock, work with great commitment on translating the information-rich discussions into strategies and marketing the numerous innovative new products together with its retail partners.

Cross-industry diversity
"Technology for us" was Hama's slogan for IFA 2025. The fact that this claim is lived by the Monheim-based company could be tangibly experienced everywhere at the 1200-square-metre stand. Hama presented an impressive variety of product ideas, product ranges and presentation solutions across all sectors. These play an important role in retail, as they attract attention and emphasise the products.

IFA Innovation Award for Hama headphones
"Our trade fair stand in Berlin was very well attended and our impression is that there is great interest in new technologies among retailers and consumers, as well as a desire to actively utilise them. Of course, this also flows into our product ranges.
"One example of many is our AI-assisted Passion Clarity AI headphones, for which we were even honoured with the IFA Innovation Award. A great confirmation that we are proud of," said a delighted Hama Managing Director Christian Sokcevic on the last day of the trade fair. "We have shown that we have practical technology for real life and a wide range that offers retailers many options and consumers targeted solutions at a fair price," continued Sokcevic.