Every year, Hama launches around 3,000 new products on the market. And with each one, we fulfil at least one basic need of the end customer. Better protection, increased user convenience, more safety or a look to match an individual lifestyle This is how accessories become the Hama product experience. How do we do it? With foresight, market observations and a lot of attention to detail.
Recognising and implementing trends
Trends are globetrotters, we bring them home. Our scouts are always on the move and on the trail of the latest and most promising technology and fashion trends, e.g. at leading international trade fairs in Europe, the USA or Asia. This allows us to react quickly and present the right accessories for the latest end devices in a timely manner. Of course, we also work with technology leaders, are a member of the Connectivity Standard Alliance (CSA), which published the long-awaited standard for smart home products with Matter at the end of 2022, or the HDMI Licensing LL, the licensing body responsible for HDMI specifications.
Image source: Consumer Technology Association
Design – more than just looking good
Good design is more than looking good. The perfect balance of form and function pays off in accessories. That is why our experts often develop the design of the products themselves. In doing so, they draw on decades of experience, but also draw inspiration from current market and fashion trends.
Quality pays off
Our team of experts at our headquarters in Monheim consists of more than 50 employees who take care of numerous incoming goods and initial sample inspections as well as document checks. In the process, a large number of legally prescribed guidelines and standards are checked and, of course, also complied with. The first tests are already being carried out at our production partners, and we have colleagues on site directly in Shenzhen who have close contact with Monheim.