Product development at Hama
We are considered the epitome of the ideal accessory and turn simple accessories into a product experience.
17 Oct 2022
Our products
Every year, Hama launches numerous new products on the market. And with each one, we fulfil at least one basic need of the end customer. Better protection, increased user convenience, more safety or a look to match an individual lifestyle This is how accessories become the Hama product experience. How do we do it? With foresight, market observations and a lot of attention to detail.
Recognising and implementing trends
Trends are globetrotters, we bring them home. Our scouts are always on the move and on the trail of the latest and most promising technology and fashion trends, e.g. at leading international trade fairs in Europe, the USA or Asia. This allows us to react quickly and present the right accessories for the latest end devices in a timely manner. Of course, we also work with technology leaders, are a member of the Connectivity Standard Alliance (CSA), which published the long-awaited standard for smart home products with Matter at the end of 2022, or the HDMI Licensing LL, the licensing body responsible for HDMI specifications.
Image source: Consumer Technology Association
Design – more than just looking good
Good design is more than looking good. The perfect balance of form and function pays off in accessories. That is why our experts often develop the design of the products themselves. In doing so, they draw on decades of experience, but also draw inspiration from current market and fashion trends.
Quality pays off
Our team of experts at our headquarters in Monheim, Germany, carry out numerous incoming goods and initial sample inspections, as well as document checks. A large number of statutory guidelines and standards are checked and, of course, complied with. The first tests are already carried out at our production partners, for which we have colleagues on site in Shenzhen who are in close contact with Monheim. In total, more than 50 people work to ensure the safety and quality of our products.