SPEED
TIME TO MARKET
Always up to date! We recognise the newest trends and rapidly add new products to our range of accessories. By always keeping a close eye on technical innovations, we are able to introduce the perfect accessories before you even get your hands on the particular terminal device. How do we get such accurate information in advance? That’s Hama’s little secret!
SPEED IS EVERYTHING
Our monitoring of the market pays off. The case of the Apple iPhone X is a perfect example of how we react quickly to develop innovative, outstanding accessories.
The iPhone X was introduced by Tim Cook on 12/09/2017. Our accessories had already been created and/or ordered by June 2017. This allowed us to deliver our first items to dealers on 06/10. The iPhone X did not go on sale until 03 November. The perfect interplay of market analysis and fast development – that’s what we’re known for!
JUNE 2017
Our accessories created & delivered12/09/2017
iPhone X introduced06/10/2017
Our products shipped03/11/2017
iPhone X went on saleINTERVIEW WITH ARMIN WALTER
TIMELINE OF PHASES FOR NEW PRODUCT DEVELOPMENT
1. Continual improvement
After the first shipments go out, we constantly measure the success of the products. We conduct further tests to ensure quality, and we continually optimise the items. We incorporate feedback from you and from our dealers in this optimisation process.
2. Shipping
Once we have ensured that the products meet Hama’s strict quality requirements, we ship the products to our customers worldwide.
3. Incoming inspection
The first delivery has arrived – and must be thoroughly tested, of course. The Quality Assurance department inspects the items in collaboration with the Product Management team. The final product is compared to the initial sample.
4. Initial orders
The Import department is responsible for placing the initial orders for the perfected product.
5. Perfecting the products
The sample is then perfected by our production partners. All improvements are implemented and errors are fixed to provide you with the best possible solution.
6. Test phase
The first prototype is tested from top to bottom. We pay particular attention to the technical aspects and the individual functions of the product. All products are also tested according to applicable main EU directives.
7. Product development
The first stage of product development is developing initial samples in collaboration with our engineers, suppliers, the Quality Assurance department and the Product Management department. To do this we must first define the functions, develop the software and come up with a design. Once everything is finished, we can develop a sample in collaboration with our production partners.
