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The Hama group is growing.

Hama takes over Messingschlager

In the context of future development, Hama has decided to enter another market field and to make the Hama group even broader. A few days ago, with effect from January 1, 2021, Hama took over the Messingschlager GmbH & Co KG company. It is a traditional family company, founded in 1924, located in Baunach, near to Bamberg, which has been rooted in this region for three generations.

Bicycle parts and accessories

Messingschlager has been offering developed bicycle parts and accessories together with national and international partners for decades. Especially in the strongly growing e-bike market Messingschlager with nearly 150 employees is very successful. As one of the leading companies in their sector, they reach around 2,000 customers in more than 60 countries worldwide. Mainly bicycle manufacturers, bicycle wholesalers and other major customers.

Win-Win situation for Hama and Messingschlager

For the previous shareholders around the managing shareholder Benno Messingschlager, the takeover by Hama is an ideal succession arrangement. With a strategic partner, the expected synergy effects and the opportunities in the booming bicycle industry, the partnership is a win-win situation for both companies. Hama is positioning itself more broadly and Messingschlager can ensure not only a good growth potential but also the long-term preservation of jobs in the Baunach region.

„With the company Messingschlager we have dared in a new branch, even it is also traded with accessories in the broadest sense, “explains Hama Managing Director Christoph Thomas. Benno Messingschlager adds: „With Hama we have found an ideal partner. A family company, that shares our values, values employees as people and thinks in the same entrepreneurial direction, like we do it – particularly in terms of progress, innovation and partnership.”

As minority shareholders, the family Messingschlager with Toni Messingschlager and the previous managing director Dennis Schömburg complement the list of shareholders. The previous owner Benno Messingschlager complete the management team of Messingschlager GmbH & Co. KG.

About Hama
Founded in 1923, HAMA is today with about 18,000 items one of the leaders on the consumer electronics, telecommunication, computer, photo, home & living accessories market. 1,500 employees alone are working at the German headquarters in Monheim, Bavaria; Hama employs a staff of about 2,500 worldwide.Hama is also present worldwide by 19 international locations, numerous distribution partners, as well as own production sites.

About Messingschlager
The company Messingschlager GmbH & Co. KG is the Europe´s largest supplier of bicycle articles. For over 95 years the company´s passion has been the development and the design, as well as the worldwide distribution of bicycle parts and accessories of all kinds. More than 2,000 customers in over 60 countries appreciate worldwide „The Bike Experience “of Messingschlager, which is embodied every day by 150 dedicated employees.


Susanne Uhlschmidt
+49 / (0)90 91 / 5 02 - 244

Yasmine Frank
+49 / (0)90 91 / 5 02 - 913

Tanja Maier
+49 / (0)90 91 / 5 02 - 410


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