For the IFA in Berlin, accessories specialist Hama is as always showcasing the full bandwidth of its varied product range. Matter-compatible Smart Home products, surveillance cameras, headphones, loudspeakers, quick chargers and much more. But for Hama, there is one focal theme in particular this year: Made in Germany.

Hama’s success strategy includes recognising customers’ needs, turning innovative product ideas into reality and guaranteeing the very highest quality. Development, design, production, packaging and quality assurance go hand in hand. Hama now has another mission in its sights: more than 60 per cent of Hama mobile phone cases will in future be produced in Germany.

Hard-wearing and a perfect fit
Consumer advocates advise choosing hard-wearing cases when it comes to protecting expensive smartphones. The need to be sturdy, climate and UV-resistant, with a perfect fit and a coherent design. For Hama, this is a clear case for “Made in Germany”. Hama is already having its first cases manufactured in the neighbouring state of Baden-Württemberg. Development and design come from Monheim in Bavaria, while this is where the goods are thoroughly tested and packaged on site in state-of-the-art facilities. Transport routes are extremely short, Germany as a place of business is strengthened and so too is our social responsibility. All this represents a key argument for retail and consumers: we can quickly respond to market conditions, which means for example that the right sleeves are quickly available for delivery when new smartphones come out.